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Strategy

Digital Strategy.

Your roadmap to digital success.

FULCRUM’s digital team will support you in researching and building a comprehensive plan that outlines how we will partner with you and empower your digital growth.

Your strategy is not something that you set and forget. It should be designed to be fluid so that it can adapt to change.

It will use the latest in trend data and technology to generate content ideas, enhance processes, improve customer experience, and create genuine competitive advantage.

Related Expertise

Benefits

Great strategy

Strategy informs the content and channels needed and how we iterate them, driving us to create new ideas and solutions.
Great strategies align with business goals, define objectives, and, most importantly, understand your target audience.
They have effective content, adapt to changing trends, set out measurable metrics, and maximise return on investment.
Ultimately, they should drive meaningful engagement and deliver positive organisational results.
Process
  • Audience Research & Intent
  • Competitors Analysis
  • Benchmarking & Digital Audit
  • Objectives & KPIs set
  • Content Strategy
  • Performance Marketing
  • Measurement, Optimization & Reporting
RESULTS

Measured Success

Ensures your digital marketing efforts are tailored to your audiences, in a way that maximises return on investment.
Once you align business needs with data and insights, then you can plan and build a strategy that will work for your business and delight your customers.
The data landscape is going through some big changes and marketers are struggling with getting a full picture of their data. The data system we implement at Friday overcomes many data tracking hurdles to show you the true success of your results.
Customer

We find powerful insights on the problems and needs of our clients' customers that they didn't know about. This creates a significant competitor advantage.

Conversion

Todd Woods's conversion rate performance is +77% higher than the Beauty, Services, and select home goods (ecom) industry benchmark. And growing.

More Productivity

IQ-EQ's growth in digital as a lead generation channel increased by over 150% in 12 months.

Where Strategy Meets Digital. Your Success Story Begins with FULCRUM.

Unlock your potential with FULCRUM, tackle digital challenges, elevate your brand, and maximize growth effortlessly!

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Elevate your brand presence with FULCRUM's innovative strategies and visually compelling designs, crafted to leave a lasting impression.

At the FULCRUM GROUP consulting, we are solely focused on revenue growth. No buzzwords, misleading statistics, lead dumping, or any other metric a marketer will throw out to prove their effectiveness. We are only doing our job if we improve your bottom line.
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We work with you to craft a growth strategy that attracts your ideal customers, driving consistent success for your business every day. Let's grow together.
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